Work  /  Case studies

Pictures are built for a job. Here's the job they did.

Every shoot starts with what the images have to do: launch a brand, fill a class, sell the bread as hard as the coffee. These are the briefs, the approach, and where the work ended up.

Floridian Ceramics studio in Tampa with pottery wheels and stools set up for a class

Brand launch · lifestyle & space

A new brand. A new website. A studio to fill.

Floridian Ceramics · Tampa

The job
Launch the rebrand and the new website, and make a stranger want to book a seat at a wheel.
What changed
The studio had shifted from selling pieces to running classes and memberships. The pictures had to sell the experience: hands in clay, an instructor leaning in, a first bowl coming off the wheel.
Delivered
Website hero and page images, class and membership imagery, product and space stills, square and vertical crops for social.
Read the case study
Good Fruit's vintage coffee trailer under live oaks in Tampa

Food & drink · website and social library

Coffee from a trailer. Bread from the oven.

Good Fruit Coffee Collective · Tampa

The job
One library that fills out the website page by page and gives the feed a month of posts that belong together.
What changed
The bread had become half the business but the site and the feed still said coffee. Sourdough, scones, the barista and the trailer, all shot in the same warm light so both sides read as one brand.
Delivered
Stills only: website hero and page images, bread and pastry, drinks, merch and the trailer, with square and vertical crops for the feed.
Read the case study

More on the way. Agencies: ask for the full deck, it includes shoots that aren't public yet.

What's your brief?

A launch, a rebrand, a menu that outgrew its pictures. Tell me what the images need to do and I'll come back with a plan and an estimate.

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