Work / Case studies / Tampa food & drink photography
Good Fruit Coffee Collective. Coffee from a trailer, bread from the oven.
The brief
Good Fruit started as a coffee roaster working out of a vintage trailer under the oaks. Then the bread took off. Sourdough, scones, pastries out of the oven every morning, and suddenly half the people in line were there for the bakery. The website and the feed still said coffee.
They needed one library that could do both jobs: fill out the website page by page, and give the feed a month of posts that look like they belong together. Coffee and bread, trailer and counter, all in the same light.
The approach
Shot at the trailer during service, so the customers, the line and the oaks are real. Wide frames of the trailer for the site's hero and the find-us page. The barista on the machine and hands around a branded cup for the coffee pages. Loaves on the rack, a loaf held up to the light, scones on the board for the bakery pages. The cap and the cup for merch.
Every setup framed twice: wide with headroom for site text, tight for square and vertical crops. Same warm light across the whole set, so a bread post and a coffee post sit next to each other on the grid as one brand.
Where it ended up
Built for the site. Cut for the feed.
Got more than one story to tell?
A menu that grew, a second side of the business, a website that hasn't caught up. One consistent library, delivered ready for the site and the feed. Tell me what's changed and where you are.